Surveys and Forms

Lafayette offers three primary tools for data collection: Qualtrics for complex research and sensitive information; Gravity Forms for forms integrated into WordPress sites; and Google Forms for a simple way to collect basic information quickly. Use the guide below to determine which tool best fits your needs.

Which tool should I use?

Feature	Google Forms=	Gravity Forms	Qualtrics
Best For	Simple, quick data collection	Website-integrated forms	Academic research & sensitive data
Platform	Standalone (Google Workspace)	WordPress Plugin	Standalone
Complexity	Very Low (Basic logic)	Medium (Advanced workflows)	High (Complex branching/stats)
Data Privacy	General use (No PII/HIPAA)	Varies by site security	Secure/FERPA/HIPAA Compliant
Accessibility	Built-in (limited control)	Theme-dependent (highly custom)	Industry-leading (built-in checker)
Access	Allows for Lafayette authentication (restricted to Lafayette community)	Does not allow for Lafayette authentication	Allows for Lafayette authentication (restricted to Lafayette community)

Using Qualtrics

Using Google Forms

Using Gravity Forms

Creating Accessible Surveys and Forms

Accessible forms ensure that everyone, including people using screen readers or keyboard navigation, can provide their input. Regardless of which tool you choose, follow these four core principles:

Avoid Complex Question Types: Steer clear of “drag-and-drop,” “sliders,” or “hot spot” questions. They may be fun but these are often impossible to navigate via keyboard or screen reader. Stick to multiple-choice, checkboxes, and text entry.
Use Clear and Concise Labels: Ensure every form field has a descriptive label. Instead of just saying “Date,” use “Event Date (MM/DD/YYYY)” to provide clarity for all users.
Provide Alternative Text (Alt-Text): If your survey includes images or charts, you must provide a text description. This allows users with visual impairments to understand the context of the image.
Check Color Contrast: Ensure your text is easy to read against the background. Avoid using color alone (e.g., “Required fields are in red”) to convey meaning, as this is not accessible to color-blind users. Check out WebAIM for help checking your contrast.